Our Story

Belmont Threads was born from a love for the charm and heritage of our small town, Belmont, North Carolina.

Inspired by the town’s rich history in textiles, traditions to promote the arts, and close-knit community, we chose our name. We create Belmont graphic apparel and accessories that celebrate local pride and capture the spirit of our hometown. Our brand blends tradition with trends to offer unique designs rooted in our small-town’s warmth and creativity.

We Support & Promote Local Businesses

At Belmont Threads, we partner with local businesses and brands to craft exclusive, custom-designed apparel and accessories that reflect their unique identity and style. These collaborations result in one-of-a-kind product lines, available exclusively at your brick-and-mortar storefronts and boutiques or we design collections at no cost to you, and promote and sell them in our online boutique. By working together, we create designs that not only showcase your brand’s personality but also foster a deeper connection with your community. Let’s bring your vision to life with distinctive, high-quality apparel and accessories that leave a lasting impression.

Giving Back

At Belmont Threads we are committed to giving back to the community that we call home. As your neighbors and members of this small town, we are passionate about supporting the people and causes that drive our community forward.

It is our commitment that a portion of all of our proceeds go to support the local school district, the athletics department and various events and causes promoted by our small town.

Colorful spools of thread organized on a display rack.
Close-up of assorted colorful hanging T-shirts

We prioritize sustainability.

At Belmont Threads, sustainability is woven into the fabric of our business. We prioritize eco-conscious practices by sourcing materials responsibly, partnering with manufacturers that uphold ethical and sustainable standards, and producing items on-demand to minimize waste. By embracing thoughtful manufacturing processes, we aim to reduce our environmental footprint while delivering high-quality apparel and accessories. Our commitment to sustainability reflects our belief in creating timeless products that not only celebrate community pride but also contribute to a healthier planet for future generations.

We believe in building a strong future for our community through enduring relationships with local brands, supporting local businesses and seeking sustainable manufacturing, and honoring the history and heritage of our small town by celebrating local artists, businesses and traditions.

Our Brand Values

Painting palette sketch drawing
white flower outline drawing

Community

Belmont Threads integrates the value of community at the core of its brand identity, fostering meaningful connections through every product and interaction.

By prioritizing inclusivity, collaboration, and shared purpose, the company transforms fashion into a platform for unity and belonging. Belmont Threads not only offers high-quality apparel but also invests in initiatives that uplift local artisans, support charitable causes, and celebrate diverse stories. This commitment to community strengthens customer loyalty and reinforces the brand as a catalyst for positive change, making every purchase a step toward collective progress.

Coffee Cup outline drawing

Creativity

At Belmont Threads, creativity is the heartbeat of the brand, driving the design of every product and inspiring a fresh perspective on small-town pride.

From crafting unique, timeless designs to curating collections that resonate with personal stories, the brand thrives on innovation and artistry. Each piece reflects a blend of tradition and imagination, offering customers more than just apparel—it’s an invitation to express their individuality. Belmont Threads embraces creativity not only as a value but as a way to spark joy, connection, and originality in every corner of the community.

Culture

Belmont Threads celebrates culture by honoring the rich heritage and unique spirit of its community through every design and initiative.

Rooted in small-town pride, the brand weaves stories of tradition, local history, and shared experiences into its apparel, creating pieces that resonate deeply with its customers. By embracing diversity and fostering inclusivity, Belmont Threads promotes a culture of belonging while inspiring pride in where we come from and who we are. This commitment to culture transforms each product into a symbol of identity, connection, and unity.

The Face Behind the Brand

Mari is an artist, illustrator with a background in marketing, graphic design and website design. She lives in Belmont, NC near South Point High School. Originally from the midwest, she’s embraced the southern charm of the Carolinas. As an experienced small business owner, her newest venture, Belmont Threads Co. combines her loves of fashion, design, and community. To learn more about the creative behind our brand, visit her bio page linked below.

Belmont Threads’ was thoughtfully chosen to reflect the heart of our brand and the values we hold dear.

At its core, threads represents more than just apparel or clothing—it embodies the essence of connection and creativity. It’s a celebration of conversation, storytelling, craftsmanship, and community, woven seamlessly into everything we do.

threads

  • Signifies a chain of thought or conversation, representing the stories and inspirations woven into each design, sparking dialogue and shared experiences.

  • Acknowledges the historical reference to the textile industry, which is an important part of the foundation of our small town’s history and a timeless symbol for Belmont.

  • Encapsulates the idea of a close-knit community, where relationships are the fabric that holds us together.

  • Speaks to the clothing we create. A nod to our focus on crafting high-quality, stylish, and meaningful apparel.